Social Content
JLS The Club Is Alive Tour 2025
JLS
The Brief
JLS were making their comeback with The Club Is Alive tour. They needed a content partner to build hype across social media, capture behind the scenes moments, and keep fans engaged from announcement through to the final show.
Our Approach
Embedded with the JLS team from day one. Created a content calendar around key milestones: announcement, ticket drops, rehearsals, show nights. Mixed polished promo with raw behind the scenes footage. Focused on Reels, TikTok, and Stories for maximum reach.
The Results
- Full suite of social content across entire tour cycle
- Significant engagement spikes around content drops
- Behind the scenes videos consistently outperformed polished promo assets
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